Keeping abreast of the times is super important in this day and age. An era when everything is easily accessible, and the prevalent trends change as readily as the seasons.
For a business to stay relevant to its target demographic, research into youth trends is an integral part of any business plan.
But it’s not enough to simply follow the trends and everyone else. To really stand head and shoulders above the rest of the market, you have to get in there first and be original.
So, with all that in mind, we will discuss what it means to be an early adopter when it comes to youth trends.
Let’s dig in!
What Is An Early Adopter?
An early adopter is an individual or brand who starts using a specific product or service before it becomes a trend. This way, they can stand at the forefront as the first to integrate the product.
There are five categories of consumers based upon the speed of their uptake of a trend. These are;
- Innovators – those who create trends
- Early Adopters – those who begin to use the trending product immediately.
- Early Majority – the first wave of consumers when the product becomes mainstream.
- Late Majority – the second wave of consumers.
- Laggards – those who meet the trend after everyone else.
Being able to stay ahead of the pack is a valuable ability in the modern world of business, where the market is expanding, and the volume of consumers is growing.
You’ve got to stay relevant.
How Does Youth Insight Help?
Let’s say that, for example, you’re a clothing brand and your market research indicates that 86% of 15 to 25-year-olds are more likely to become long-term customers if they use and promote eco-friendliness.
In that case, begin to use new biodegradable packaging for your shipping process. As soon as this is implemented, the popularity of your brand is likely to increase. The youth have spoken, and you have heard them.
This is where Selfhood comes in. A platform that collates youth insight cells to be used as tools by brands when doing their market research.
Understanding the youth of today is a massive asset to any business plan. A whopping 31% of Gen Z consumers prefer to have emails from their favourite brands at least twice a week. This creates a vast space for businesses to appeal to this generation’s ever-changing likes and dislikes. As trends change, Selfhood provides a space for members of the Gen Z group to have a voice and utilize this voice to truly make a difference in the consumer market.
In Summary
So, to round off, being an early adopter of a trend allows brands to develop a trusting and dedicated consumer base from the younger generation. The insight cells created by Selfhood help develop this learning culture and help businesses become early adopters of new trends and remain relevant as times change.
Interested? Contact Selfhood via email or online for more information.
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