Latest from the Blog
Your Business Needs To Adapt To Appeal To Gen Z
A new generation of influencers has arrived. Members of Gen Z, people born from the late 1990’s to early 2010’s are what McKinsey describes as “true digital natives”. From their earliest years they have been exposed to the internet, social media, and mobile phones. “That context has produced a hypercognitive generation very comfortable with collecting…
Be Sensible, Be An Early Adopter
Keeping abreast of the times is super important in this day and age. An era when everything is easily accessible, and the prevalent trends change as readily as the seasons. For a business to stay relevant to its target demographic, research into youth trends is an integral part of any business plan. But it’s not…
How to Access the Youth Market in 2022
The youth market is a critical demographic for brands, with an existing spending power of over $143 billion annually. As Gen Z grows into the workplace and wins more independence, this number will only increase. When it comes to marketing, however, Youth Trends suggest that traditional advertising simply doesn’t cut it. Gen Z is generally…
Get new content delivered directly to your inbox.
SELFHOOD 